Contents Page Analysis
Billboard's primary
demographic audience young adults aged 18-30 years of age. 'Billboard' has a
modern structure and layout for their contents page, meaning that they will
attract a younger audience. The contents page contains; a masthead, main image,
events information, page numbers and the billboard chart, these are all typical
conventions of a contents page and will be found in all magazines. They have
chosen to use the colour scheme of Blue, Black and White. Blue is often
associated with depth and stability. it symbolises confidence and intelligence,
and can make the audience feel confident about the quality of the magazine.
Black associated with power, elegance. This gives the magazine an elegant look
which can make it look powerful against other magazines. White is associated
with light, innocence, purity. This gives the impression of honesty within the
magazine. The main feature of this contents page is the billboard chart. This
allows people to know what music is in the charts and what music is the most
popular right now. This can help fans follow how well their favourite artist is
doing. All important information has been placed in a bold blue font allowing
it to stand out from the white background. The main image gives the magazine a
modern appeal, allowing them to send a message to the audience to let them to
know that this magazine it up to date with music trends.
At the top of the page is the masthead,
which is the typical place for the masthead to go. It is a black strip across
the top. This makes it stand out because it is kind of separated from the white
background from the rest of the page and therefore makes it stand out. The
black links to the theme of the magazine as black represents dark and anger,
and the genre for this magazine is stereotypically related to dark and anger.
The masthead then contrasts with the black strip, by having red and white font.
The column on the left of the page lists the page numbers which allows the
buyer to find the page they want easily. It also shows the audience the wide
range of artists and bands available to read about in the magazine, which is
appealing for the target audience. The band’s names are written in red, and
therefore make them stand out against the white background. This then it
makes it stand out more. The main image is a mid shot of a band that is performing.
This will interest the audience to want to find out more about that band and
the type of music they will play. At the bottom of the page there is a short
amount of text informing the audience about subscribing to the magazine, it
also informs the audience if they subscribe they can save money. This is a good
way for the magazine to advertise itself as people like to save money and this
will boost their audience as more people will want to subscribe so they can
save money. This also gives the audience a sense of security with the magazine
and they will know if they subscribed they are sure to get weekly or monthly
updates on their favourite artists. Again it’s in a black box which separates
it from the rest of the page and the writing is in yellow, which makes it
eye-catching.
Q magazine’s primary
target audience is teenagers and young adults aged 17 - 25. This contents page
has a title, main image, page numbers and information as well as the current
music chart. The colours consist of red, white and black. The colour red
represents danger, but also it is a positive and powerful colour. This could
tell the audience there is a danger to the main story but it has a positive and
powerful message. The colour white represents purity elegance and perfection. This
gives the contents page a sleek and professional look to it, making it more
appealing to the audience. lastly the colour black is associated with power,
elegance and mystery. This could tell the audience there is a mysterious story
to find out in the magazine. The constant use of red gives the impression that
this magazine may be for an older generation because it is quite a
controversial colour.These 3 colours overall work well together to
create a powerful vibe, yet it draws the readers in. To allow readers to know
what page they are able to find a story on they have a red box with the page
number in white over the top. This makes the page number stand out against the
red background, making them more eye-catching which mean the reader will be
more drawn to them. There are 4 images on the contents page. This gives an
insight into what you are able to find inside the magazine. The main image is
of Lana Del Ray, which tells the audience that the main article will be about
her. The colour scheme for the contents page follows on from the front
cover. the title is placed at the top of the contents page as this is a typical
convention of where the title goes as it is the first place you would normally
look. They have also included an up to date music chart. This allows the reader
to quickly look at where their favourite artist maybe in the charts.
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